NEW DRINK STRATEGY AND PR EVENTS LIGHT UP ENGINE’S CHRISTMAS

Engine shines a spotlight on the holiday season with the launch of a bold new communication campaign centered around the brand’s Drink Strategy: 13 striking images and 5 videos that reinterpret Engine’s vision of mixology.

Created in collaboration with Philotheus Nisch, a leading figure in contemporary Berlin photography renowned for his vibrant and unconventional style, the campaign delivers a visually impactful reimagining of Engine’s recipes, from simple cocktails to more intricate creations. Each image captures and freezes a powerful atmosphere, celebrating the spirit of iconic 1980s myths through a one-of-a-kind aesthetic that has always been a hallmark of Engine gin.

This boundary-pushing ethos is further showcased in the brand’s PR event calendar across Italy and the UK. Throughout November and December, Engine took center stage in music and lifestyle, headlining aftershows and exclusive events. Recent highlights include:

• Ghali Aftershow – Milan (Assago Forum): On November 15th, Engine served as the exclusive gin sponsor of the private aftershow for Italian platinum-selling artist and rapper Ghali. The event followed the sold-out final date of his 2024 tour.
• The LAB Mixmag – London: Engine sponsored two editions of “The LAB” on November 15th and 29th. This renowned format by , a leading dance and electronic music magazine, hosted exclusive club nights featuring top international DJs at some of London’s most popular venues.
• DAZED “100 Alumni” – London: On December 5th, Engine was the sole gin sponsor of the exclusive DAZED 100 Alumni party, an annual event by the British magazine celebrating the 100 most exciting and influential figures shaping the future of youth culture.