YANTAI CHANGYU GROUP

Illva Saronno Holding holds a 33% stake in the Changyu Group, a leading Chinese company in the production, sale, and distribution of wine and brandy in China, with a turnover of over 570 million euros in 2023.

Changyu manages the largest distribution network for wine and brandy in China, with over 5.000 distributors, a continually expanding network of owned stores and an organic online presence. Alongside the quality of its products, these factors constitute one of the main competitive advantages over other companies in the industry.
Illva Saronno Group has collaborated with Changyu in the creation of Wine City, a futuristic production site with a capacity of 60 million cases per year. Chang Yu promotes wine culture in China through Chateaus, each dedicated to a different European wine region. One of them, Castello Reina, is dedicated to the family that owns Illva Saronno Holding.
The Wine City complex is located in Yantai, in the Shandong region, on the shores of the Yellow Sea, and includes an advanced Innovation Center, a separate entity that operates independently from the rest of the Group, developing new technologies, products, and research on raw materials.